Privacy Policy

Welcome to NYCRUNS. Thank you for visiting our website and we are glad you are here. This is our Privacy Policy. It describes for you the various ways we collect, use, and share information about you when you visit our website located at https://nycruns.com/ or any other New York City Runs, Inc. (“NYCRUNS”) website that displays a link to this Privacy Policy (the “Website”). This Privacy Policy does not apply to any other website, service, or application of NYCRUNS, or any websites, services, or applications linked to or from the Website.

In this Privacy Policy, New York City Runs, Inc. is sometimes referred to simply as “NYCRUNS,” “we,” “our,” or “us.” This Privacy Policy is a legally binding agreement between NYCRUNS and you, so please read it carefully. If you do not agree to terms of this Privacy Policy, you may not use the Website. This Privacy Policy is subject to, and made a part of, the Website Terms & Conditions available here.

1. The Information We Collect

We collect two types of information. The first type is information that identifies an individual (called “personal information”). The second type is information that does not identify, and cannot reasonably be used to identify, an individual (called “anonymous information”). We may collect the following particular personal and anonymous information during your use of the Website:

• Information you provide to us when you contact us through the Website.
• Information you provide to us, such as through completion of a web form on the Website, such as signing up for our newsletter or registering for an NYCRUNS account or NYCRUNS event.
• Information we obtain from a third party, such as a site or platform provider, about use of the Website on third-party platforms or devices.
• Location information, including location information provided by a mobile or other device interacting with our Website (including through beacon technologies), or associated with your IP address or other online or device identifier.
• Activity information about your use of our Website, such as the content you view, how often you visit our Website, and your preferences.
• Usage, viewing, technical, and device data when you use the Website. This information may be collected through the use of “cookies” or other technologies that automatically collect information while you are visiting our Website.

The Website is not intended for children under the age of sixteen (16). NYCRUNS does not knowingly collect or solicit any personal information from anyone under the age of sixteen (16) or knowingly allow such persons to use the Website. If you are under sixteen (16), please do not attempt to send us any personal information. If you have reason to believe that we have collected any personal information from someone under sixteen (16) years of age, please have the child’s parent or guardian contact us as directed in Section 8.

2. How We Collect Your Information

We collect information from you two ways: (1) information that you voluntarily choose to provide to us; and (2) and information that we collect automatically, such as through certain technology we use on our Website. These methods are described more fully below:

• Information You Provide. We collect information when you voluntarily provide it to us, such as when you contact us on the Website or register for an NYCRUNS account. You are not required to voluntarily submit personal information to us in order to access or use the Website.
• Cookies, Web Beacons, and Other Tracking Technologies. We collect information using analytics tools, including when you visit our Website, including cookies, web beacons, and other technologies. A cookie is a file that a website can place on your computer’s hard drive for record-keeping or other administrative purposes. We may use cookies to help personalize your experience. You have the ability to accept or decline cookies, and you can usually modify your browser settings to decline cookies. If you decide to decline cookies, you may not be able to fully use the features of the Website. Cookies may also be used at sites accessible through links on the Website.

The following sections describe the various cookies and related technologies that we use on our Website:

• Necessary: There are certain cookies and related technologies that are necessary to the proper operation of the Website. These include session cookies (temporary files to track user activity on the Website), authentication cookies (cookies used to maintain user login sessions and ensure secure access to accounts), and security cookies (cookies used to keep our Website secure). You cannot opt out or refuse to use these cookies if you choose to access and use the Website.
• Functional: These are certain cookies and related technologies that enable the Website to offer or perform certain functions. These are not necessary to the Website’s operation, but not using them may result in decreased functionality or performance. The functional cookies we use include:
  • Google Analytics: We use Google Analytics, a web analytics service provided by Google on the Website. Google uses cookies, and the information generated by the cookie about the use of the Website by users is typically transmitted to a Google server in the U.S. and stored there. Google uses this information on our behalf to evaluate the use of our Website, to compile reports on the activities on our Website and to provide us with other services related to the use of our Website. In doing so, pseudonymous usage profiles can be created from the processed data. If you do not want cookies to be stored by Google Analytics on your device, you can deactivate the corresponding option in the system settings of your browser. You can delete stored cookies in the system settings of your browser at any time. In addition, you can disable the use of Google Analytics cookies by means of a browser add-on. You can download this add-on here: https://tools.google.com/dlpage/gaoptout?hl=en.
• Advertising: We may use cookies and related technologies from companies like Meta (e.g., Facebook Pixel) and Google (e.g., Google Ads) to help us market products and services to you or to target the advertising of our products.

3. How We Use Your Information

Consistent with applicable law and any applicable choices and controls that may be available to you, we may use information collected from you, or from devices associated with you, to:

• Provide you with the Website and the functions and services you request, view, or engage with;
• Process credit card transactions for products, events, or services you purchase;
• Communicate with you and send you information or request feedback about features on our Website or changes to our policies;
• Send you information about products and services;
• Personalize content and experiences;
• Operate, understand, optimize, develop, or improve our Website, products, services, and operations, including by using survey research and analytics tools; and
• Detect, investigate, and prevent activities that may violate our policies, pose safety issues, or be fraudulent or illegal.

We may also use or disclose the information we collect for any other purpose we describe when we collect your information or to which you consent. NYCRUNS does not sell or rent the information you choose to provide to us to any third party.

4. How We Share Your Information

We may share anonymous information in accordance with our practices. We will not share your personal information with another entity except in limited circumstances, including:

• When you allow or direct us to share your personal information with another person or company;
  • Please note that once we share your personal information with another company in the above circumstances, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.
• When companies perform services on our behalf, such as vendors, consultants, and cookie providers (see section 2);
• With our third-party partners; and
• When we share your personal information with third parties in connection with the sale of our business or other corporate event, to enforce our Website Terms & Conditions or rules, to ensure the safety and security of our users and third parties, to protect our rights and property and the rights and property of our users and third parties, to comply with legal process, or in other cases if we believe in good faith that disclosure is required by law.

5. Third Party Sites

The Website may include or offer links to certain external resources, including websites, apps, or platforms unaffiliated with or not controlled by NYCRUNS (“External Sites”). The NYCRRUNS Privacy Policy does not apply to External Sites and we are not responsible for the privacy policies or practices of External Sites or your use of the External Sites. Please read the policies and practices of External Sites before accessing or using them.

6. Security and Retention of Your Information

The security of your information is important to us. We have implemented commercially reasonable security measures that are designed to protect your information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our efforts, no measures are perfect or 100% secure.

NYCRUNS will retain your personal information for as long as needed to fulfill the purposes outlined in this NYCRUNS Privacy Policy and the Website Terms & Conditions, unless a longer retention period is required or permitted by law. When your personal information is no longer required by NYCRUNS, we will delete your personal information.

7. Updates and Changes

From time to time, we may change this Privacy Policy to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. We will provide notice to you if these changes are material and, if required by applicable law, we will obtain your consent. Notice may be by a posting of such changes on the Website, or by other means, consistent with applicable law. Your continued use of the Website following such notice constitutes your acceptance of such changes. If you do not accept such changes, we ask that you not access or use the Website.

8. Contact Us

Please let us know if you have any comments or questions about this Privacy Policy or our privacy practices. You may email us at [email protected].

This Privacy Policy was last updated on March 5, 2025.